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I'm interested to know what kind of supports/recognition employers give to their employees who volunteer?
? Paid days off? Corporate projects? Others?
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Add as a Colleague
08/18/2008 11:28:26 AM EDT
In my best consultant speak the answer is... "It depends."
Companies use a variety of rewards and recognition approaches when the goal is volunteerism. The main point is to ensure you connect the reward to the mission/values of the organization and make sure the rest of the organization can see the recognition. Each company has a different position on volunteerism and therefore, the rewards will vary.
Key to any reward and recognition strategy - especially in the area of volunteerism, is to make sure you don't connect their volunteerism to anything that smacks of compensation. I would stay away from any type of cash or near cash (gift cards, etc.) awards as it changes the way people feel about their work as a volunteer. I wouldn't recommend days off as my first option since you would potentially get a lot of people using volunteerism to get out of work - which is something you get "paid" to do and therefore has an element of compensation to it. You want to keep the reward and recognition at a "social" level.
At a minimum I would:
Highlight the effort in the company newsletter/website. In fact, I'd create a special section in your company communications around volunteerism and make sure it is updated regularly.
A personal letter from the highest ranking company representative that makes sense would be a good way to demonstrate that this type of behavior is noticed and appreciated at the top of the pyramid
See if the person would like to be a recruiter within the organization for other volunteer efforts - those that volunteer typically make the best missionaries.
A small gift (not too much as it would again move the behavior from volunteerism to something done for monetary gain) would be acceptable but not necessary as the recognition should be enough to encourage those that want to volunteer to do so - while at the same time not providing too much of a reward that would motivate people who really aren't interested in the volunteerism as much as the potential monetary gain.